We do a lot of research and development in the field of recovery and environmental sustainability. In fact we believe that performance doesn’t have to come at the cost of integrity.

Starting from the design of the products, SHER collaborates with leading partners in the field of research and sustainable developments. These relationships are crucial to meet the demands of our planet as well as the expectations of our conscious and sensitive customers, who direct their purchasing decisions towards "clean" products in every aspect of their life cycle.

At SHER we use fabrics, materials and processes that improve performance and reduce the impact on the environment, from materials' selection, throughout the manufacturing stage up to packaging.

QUALITY
We believe that the best way to act responsibly is to reduce the amount of products that flow to the market. Sher's collections are very limited, focusing on developing items that have a reason to be and that solve a true problem for Sher women. We are sure that "less is more" and that we all can make it through our active lifestyle with a compact but selected wardrobe. Sher products are manufactured in high standard factories where workmanship is at its excellence to ensure that every single piece lasts in time. The minimalistic design and the sophisticated style are not just following a trend, but they are made to be trendy over time and there is no need to replace them after a season.

PACKAGING
At SHER we're really trying hard to avoid one-way-use materials, especially plastics. We think AVOIDING IS BETTER THAN RECYCLING. Therefore, all our product shipments are packed in fabric bags, sewn from stock fabrics that we return to origin for re-use after the delivery. As our customers, you will receive all our products packed in recycled avana boxes and wrapped in silk paper that can easily be re-used or recycled. Avoiding polybags is certainly better than recycling them. It not only helps the planet but makes online shopping also more beautiful.

BIODEGRADABLE FABRIC
With the SS21 collection, in partnership with Tessitura Taiana, an historical Italian weaving company and Fulgar, an Italian textile company, SHER uses the innovative biodegradable fabric FITTER, woven with Amni Soul Eco® yarns by SOLVAY fully respects the concept of the three R's: Reduce - Reuse - Recycle.
This fabric is revolutionary for the very fast decomposition times: its "accelerated biodegradability" is about 5 years, significantly lower than traditional disposal times that usually take decades. Its special technology, however, maintains the durability and quality of garments: the decomposition process begins only when the garment is disposed of as a traditional waste and is in an oxygen-free environment (as happens with all waste when buried in landfills), thus drastically reducing the environmental impact.

RECYCLING PROCESSES
We spend a lot of time researching and selecting high quality fabrics from dead stock of our fabric mills and production partners. Most of the time those fabrics are leftovers that other brands have ordered, but never took to production. In many cases those fabrics end up as landfill and stand for an incredible waste of resources and energy that has a negative impact on our environment. In 2020 we have purchased and taken to production 200kg of textiles that would have gone straight to landfill or be burned.

We always opt for quality before quantity. We believe that the best way to act responsibly is to reduce the amount of products that flow to the market. SHER's collections are not just innovative and of high quality, they are very limited, focusing on developing items that have a reason to be and that solve a true problem for SHER women. We all can make it through our active lifestyle with a compact but selected wardrobe.